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Learn about your Apple Watch

Study finds Apple Watch is most accurate wearable at measuring heart rate

by Buster Hein May 24, 2017

When it comes to measuring heart rate and calories burned, not all fitness trackers are created equal, based on the findings of a scientific study that pitted the top wearables on the market against each other. The in-depth study conducted by researchers at Stanford University was published today, revealing that Apple Watch is the most […]

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Cult of Mac Watch Store’s 20 percent off sale ends Sunday! [Watch Store]

by Ami Icanberry May 12, 2017

Welcome to Cult of Mac Watch Store’s first big sale! We’ve selected some of your favorite brands — Clessant, Strapple, Bucardo and Form Function Form — and are offering a 20 percent discount on all straps. You’ll find a huge variety of bands for your Apple Watch in both 38mm and 42mm sizes from Italian calf’s leather to […]

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Get 10% off Ullu’s cool, exotic bands for Apple Watch [Watch Store]

by Ami Icanberry May 10, 2017

Apple-centric accessories brand Ullu offers a taste of the exotic with its line of handcrafted leather bands for Apple Watch. Give your watch a custom look with high-style and durable leathers in ostrich and stingray. Peruse Ullu’s collection of colorful, exotic bands in our Watch Store. Enter the code ShopUllu! at checkout for a 10 percent discount.

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Today in Apple history: It’s time for Apple Watch

by Luke Dormehl April 24, 2017

April 24, 2015: It’s time for the official release of the Apple Watch, the wearable device Tim Cook describes as the “next chapter in Apple history.” Fans, having endured a seven-month wait since the device’s unveiling at a keynote the previous September, can finally strap an Apple Watch onto their wrists. Behind the scenes, however, […]

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