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The Primus Apple Watch band debuts in bold, Italian leather [Review]

The company we know as Strapple (a company featured in Cult of Mac’s Watch Store) sounded a bit too much like the maker of Apple Watch. The tiny brand speedily changed its name to Strapa and doubled-down with the release of one of its most striking Apple Watch bands yet — the Primus.

Strapa explains Apple’s (minor) involvement in its sudden name change and site relaunch. During this transition, this company continues to make some of the best leather bands we’ve worn. The Primus Apple Watch Band is the latest in Strapa’s lineup.

Best List: Strapa Primus Apple Watch Band

strapa
The Primus Band with Matte Black buckle and hardware.
Photo: Strapa

Cult of Mac Watch Store customers are likely aware of Strapa (fka Strapple) for its inclusion in our online shop. Our very own Lewis Wallace reviewed the brand’s Crocodilus band earlier this year. And, I took the Primus for a spin in August.

The brand-new Primus band for Apple Watch is no different in build-quality and attention to detail, yet boasts a bold, sienna-brown-colored leather. It really is a gorgeous band.

Lined in leather, stitched in linen

Strapa
Fine, linen stitching plays a big role in the quality and style of this band. Each strap is lined by a smooth leather backing.
Photo: strapa

The leather is smooth and strong, and like the majority of fine leathers, just gets better and better the more its worn. Strapa’s Primus band develops a subtle patina with age, and softens up as it conforms to the wearer’s wrist. And, the color of this leather is really beautiful. It’s 100 percent Italian calfskin leather, which makes for a really luxurious Apple Watch band.

ingenium honey
The Strapa Ingenium Honey Apple Watch band as worn around the Cult of Mac offices. Very high-quality leather band with a beautiful sheen.
Photo: Lyle Kahney/Cult of Mac

Apple became aware of the Netherlands-based company and reportedly really liked Strapple’s leather Apple Watch bands.

Apple also recognized the obvious similarities in branding and asked the company to consider a name change. Strapple complied and, along with a new site and band launch, became Strapa.

This newfound energy is evident in the leather color of the Primus band — a color I’d describe as a rich sienna brown.

The Primus puts a twist on your average brown leather Apple Watch band. The rugged, Italian leather is then lined with a thinner leather backing, and stitched together with linen thread in homage to traditional artisanal saddlery and leather-working.

Beautiful finishing touches punctuate the Primus

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The Primus Band with Polished Silver buckle and hardware.
Photo: Strapa

And, I love the sheen of this band. The tanning and polishing processes of the band’s leather imparts a subtle, glossy look and feel.

The buckles are designed not to be sharp, so they’re not going to catch on anything or scratch the band when taken on and off.

Choose from either silver or black hardware in polished or matte. The matte buckle was created for the regular aluminum Apple Watch; the polished finish is there to suit the stainless steel Apple Watch.

Available for the 42 mm Apple Watch.

Price: $99

Buy from: Watch Store

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★ Customer reviews

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360 reviews
81%
(293)
10%
(37)
5%
(19)
1%
(4)
2%
(7)

Nice band. Worked well. Need to be sure to watch the video on using the tool to adjust the band.

never receive my purchase

I contacted the store but they never replayed to me i don't recommend to buy here!

Sadie, the elder, says .....

Not only is this iWatch such a practical means of holding my watch while charging, it’s a hoot - looks like my original Mac. I love it.

The case doesn’t totally align but it does it’s job. The part that stinks is that it attracts lint and dust because it’s silicone.

Great tidy solution

You know what happens, all your devices need a charger. 2 iPhones, an Apple Watch, iPad and more. My old solution was fast charger with 4 USB outlets plugged in to an outlet in the kitchen. Worked, but not pretty.

Let me start by saying this charger looks great. I got rid of all the other cables and keep this out in the kitchen. Much tidier! Phones charge quickly. Apple watch does too but you to be careful that it goes on right. Also, I have a metal band on mine so I have to close it before I put it on the stand or else it would rest on the screen of the phone below it.