Skip to content

The Primus Apple Watch band debuts in bold, Italian leather [Review]

The company we know as Strapple (a company featured in Cult of Mac’s Watch Store) sounded a bit too much like the maker of Apple Watch. The tiny brand speedily changed its name to Strapa and doubled-down with the release of one of its most striking Apple Watch bands yet — the Primus.

Strapa explains Apple’s (minor) involvement in its sudden name change and site relaunch. During this transition, this company continues to make some of the best leather bands we’ve worn. The Primus Apple Watch Band is the latest in Strapa’s lineup.

Best List: Strapa Primus Apple Watch Band

strapa
The Primus Band with Matte Black buckle and hardware.
Photo: Strapa

Cult of Mac Watch Store customers are likely aware of Strapa (fka Strapple) for its inclusion in our online shop. Our very own Lewis Wallace reviewed the brand’s Crocodilus band earlier this year. And, I took the Primus for a spin in August.

The brand-new Primus band for Apple Watch is no different in build-quality and attention to detail, yet boasts a bold, sienna-brown-colored leather. It really is a gorgeous band.

Lined in leather, stitched in linen

Strapa
Fine, linen stitching plays a big role in the quality and style of this band. Each strap is lined by a smooth leather backing.
Photo: strapa

The leather is smooth and strong, and like the majority of fine leathers, just gets better and better the more its worn. Strapa’s Primus band develops a subtle patina with age, and softens up as it conforms to the wearer’s wrist. And, the color of this leather is really beautiful. It’s 100 percent Italian calfskin leather, which makes for a really luxurious Apple Watch band.

ingenium honey
The Strapa Ingenium Honey Apple Watch band as worn around the Cult of Mac offices. Very high-quality leather band with a beautiful sheen.
Photo: Lyle Kahney/Cult of Mac

Apple became aware of the Netherlands-based company and reportedly really liked Strapple’s leather Apple Watch bands.

Apple also recognized the obvious similarities in branding and asked the company to consider a name change. Strapple complied and, along with a new site and band launch, became Strapa.

This newfound energy is evident in the leather color of the Primus band — a color I’d describe as a rich sienna brown.

The Primus puts a twist on your average brown leather Apple Watch band. The rugged, Italian leather is then lined with a thinner leather backing, and stitched together with linen thread in homage to traditional artisanal saddlery and leather-working.

Beautiful finishing touches punctuate the Primus

priumus
The Primus Band with Polished Silver buckle and hardware.
Photo: Strapa

And, I love the sheen of this band. The tanning and polishing processes of the band’s leather imparts a subtle, glossy look and feel.

The buckles are designed not to be sharp, so they’re not going to catch on anything or scratch the band when taken on and off.

Choose from either silver or black hardware in polished or matte. The matte buckle was created for the regular aluminum Apple Watch; the polished finish is there to suit the stainless steel Apple Watch.

Available for the 42 mm Apple Watch.

Price: $99

Buy from: Watch Store

Previous article Apple Fitness+ review: First impressions from a fitness fanatic

Leave a comment

Comments must be approved before appearing

* Required fields

★ Customer reviews

Let customers speak for us

646 reviews
80%
(515)
11%
(70)
6%
(38)
1%
(6)
3%
(17)
The Best

Infinitely better than plastic/vinyl cases I have always used. Great to touch, good hand, smart look and works flawlessly.

No Items in Envelope !

yes i had received the shipping package that was a bubble envelope , the corner was torn with no items from my order . the items in my order was roughly $ 12.00 .
i would had paid more for a better packaging and delivery option. Keep the money , i'll never do business again with your company and will let others know of my experience.
you guys gotta do better, not just for myself but for others

Good afternoon, I am extremely sorry about this. Please can you email me, adel@cultofmac.com with an attached image of the package so we can get this sorted out for you as soon as possible. Many thanks Adel.

Watch protective band

Very comfortable, fits well and provides good protection for my watch. I highly recommend this watch band if you work or just play hard while wearing your Apple Watch.

Nice Band! Can you hear it?

This band is quality for the money. Compared with other bands from Amazon, this one is worth it all the way.
I hope the next iteration brings the black buckle for my black ss iWatch.

Definitely Recommend

I love this case, it feels great and gives the phone a sturdy feel without being a bulky mess like some other top brands. If you’re on the fence about it, just get it. You won’t regret it.