Steel Apple Watch bracelet rivals Apple’s, but costs half the price

by Leander Kahney February 04, 2016

Lust List: Revo brushed stainless steel Apple Watch bracelet by Juuk

For nearly 20 years, watchmaker Eugene Ho has been making luxury timepieces for the likes of Hugo Boss, Tommy Hilfiger, Timberland, Ecko and Reebok. Now he’s branched out on his own. His startup, Juuk (pronounced “juke”), makes beautiful, high-end bracelets for Apple Watches.

Juuk’s wristbands rival Cupertino’s aesthetics and quality — but cost half the price.

“We’re aiming for the high end of the market and are targeting customers who appreciate a solid, well-made stainless steel bracelet,” said Ho, who is based in Hong Kong. “Our goal is to create beautiful bracelets that transform the Apple Watch from a tech gadget that’s cool to use into a timepiece that you’ll love to wear.”

Take the 42mm Revo brushed stainless steel bracelet, which I’ve been wearing for several weeks. The wristband is made from the same 316L stainless steel alloy that Apple uses for its watches and wristbands. It’s a similar design, with a double butterfly clasp, and is just as strong and good looking. But where Apple’s stainless steel bracelet costs $449 (or $549 for a black one), Juuk’s is $195. That’s not cheap, but it’s beautiful and bulletproof. It’ll last longer than the watch it’s attached to.

Juuk’s bands come in different styles and sizes, with offerings for both of Apple’s Watches (38mm and 42mm). For example, there’s a Revo wristband in matte gunmetal for $225.

For a limited time, Juuk is offering a special 10 percent off discount code for Cult of Mac readers on the 38mm and 42mm Revo bracelets. Just use the code “CultOfMac2016” at checkout. The code will expire Feb. 29, 2016. In addition, Juuk is offering pre-order discounts for its upcoming Locarno bands that will be shipping in late April (20 percent off this month, 15 percent off in March, 10 percent off in April).

Price: $195

Buy from: Juuk

Cult of Mac’s Lust List is a roundup of products that are so desirable, they induce lust. Learn about more lust-worthy products



Leander Kahney
Leander Kahney

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