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Ditch the Apple Watch Sport band, get Shift instead

A pair of avid runners turned engineers have reinvented the watch band into something kind of genius, and we’ve got it in the Cult of Mac Watch Store.

Your Apple Watch provides a torrent of information – so why wear it in the same spot as the watch your great-grandfather wore? Putting key stats and info in your natural line of sight is not only easier to read, it’s easier to use and it’s safer.

The perfect angle for interaction

EdgeGear believes efficiency is key when it comes to moving.
EdgeGear believes efficiency is key when it comes to moving.
Photo: EdgeGear

Engineers and runners James Gilmore and Andrew Green, obsessed with both metrics and running form, wanted to interact with their smartwatches without breaking cadence.

Enter EdgeGear’s SHIFT – a band that moves the face of a smartwatch to the spot on the hand just below where the thumb and forefinger meet (pictured). The result for runners, cyclists or anyone using the Apple Watch’s health tracking features is the face of the watch remains in the line of sight.

With today’s constant flood of notifications, metrics, and information, Shift re-imagines the watch. It streamlines your movement and optimizes interaction on the go.

The best part is EdgeGear engineers these performance bands for just $39.99. Pricey, traditional watches and bands just can’t measure up when it comes to fitness.

Taking Shift for a spin

Shift is super light and stays in place throughout your run.
Shift is ultra-lightweight and stays in place throughout your run.
Photo: EdgeGear

After my morning run and workout, I found that I genuinely preferred Shift to Apple’s Sport band.

Here’s why:

Shift has durability and comfort at its core. It uses the same Viton material used in the Apple Watch and Nike+ Sport bands and is 33% lighter than these.

On the wrist it feels as light as air. No strap means less sweat and contact and more breathability, which allows excellent heart rate functionality. This is probably the main reason why Shift performs better for me than the Sport band. There’s nothing I hate more than distraction during my workout, and the Sport band is just a little too bulky and sweaty for my taste.

EdgeGear’s unique design makes Shift a breeze to put on and take off. Plus, it’s much faster than a normal strap and feels just as secure. I can strap it into to place and forget about it.

Hardware and compatibility

Shift has an adjustable strap that fits petite to large size wrists and comes with three loop sizes. EdgeGear ensures a custom fit. I have ridiculously scrawny wrists, but Shift accommodates perfectly.

If you’re a little intimidated by connecting your watch to Shift, don’t be. Check out EdgeGear’s super simple How-To video.

It comes ready to fit tons of different watches, including Apple, Pebble, Garmin and Suunto and most spring-pin watches.

Shift’s versatility and commitment to performance is outstanding. It’s an essential tool for any runner or cyclist or anyone who interacts with their smart watch during their workout.

Get every edge from your gear at our Watch Store now!

 

 

 

 

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637 reviews
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6%
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1%
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3%
(16)
Sent the wrong one, twice

Never even got the right case for my phone. I got sent the same case twice, not even the case for my phone.

Good morning Rebbecca, I apologize for this. I have checked my system and cannot see any correspondence with you regarding this. Please email me adel@cultofmac.com with the case you actually received, so I can get this sorted for you? Many thanks, Adel.

Great band

My hubby loves the feel and color of the bands

Not impressed

No real easy way to attach cables to it. Also, can't easily use Qi charging for iPhone... The bamboo wood part of it is nice though, even if not very useful. I bought this as an experiment to see how it would work out. Having to actually plug the iPhone cable in to the phone is not what I would call convenient. This will probably end up as a paper weight.

Delightful!

The Charging Station is just what I was looking for to charge my iPhone and Apple Watch at night. It is attractive AND very functional for my purposes.