My grandfather, who fought in World War II, wore a beautiful mechanical watch. It had an eye-catching expansion band — a stainless steel link bracelet that stretched like elastic. He always took it off to play cricket, and I remember it dangled loosely around my skinny kid’s wrist when I tried it on. He loved that watch, and so did I.
Now I’m wearing a similar expansion bracelet on my Apple Watch courtesy of Speidel, the storied watch-band maker from Providence, Rhode Island. Introduced in the late 1950s, Speidel’s Twist-O-Flex Stainless bracelets are some of the most iconic bands in all of watchmaking. Now they’re available in three finishes for the Apple Watch.
The Speidel brand holds an iconic place in America’s wristwatch history. Dating back to 1867, Speidel gained fame in 1959 with the introduction of the Twist-O-Flex steel bracelet.
The clever, durable design became one of the most popular and instantly recognizable watch bands of the last century. The company invested heavily in advertising. (Here’s a cheesy TV spot from the mid-’70s and an earlier one featuring a creepy turn by actor Peter Lorre.
Popularly known as the “tank track,” for obvious reasons, the Twist-O-Flex resembles Apple’s Link Bracelet, but is claspless.
Instead, the links themselves flex. The band’s mechanism resembles automobile leaf springs. The individual links stretch like springs, but naturally return to their original state. The result is a strong, durable, sweat- and water-resistant band that stretches up to 5 inches from its original size.
I like Twist-O-Flex best for its comfort. It feels good, is easy to get on and off, and it doesn’t yank out the hairs on my arm.
It’s also a lot cheaper than Apple’s band. The Twist-O-Flex starts at $50 instead of Apple’s $450.
Made of stainless steel, the Twist-O-Flex comes in three finishes: brushed, silver and black, which matches the space gray Apple Watch.
The bands come in three sizes (small/medium, medium/large and large/extra-large) and fit both the 38mm and 42mm Apple Watch. They are compatible with Series 1, Series 2 and Series 3.
We’re delighted to reintroduce this modern take on a classic favorite in our Watch Store. Or you can order the bands directly using the widgets below (42mm bands only. For 38mm, please visit the store).
One thing to note: The Twist-O-Flex links can be fiddly to remove. Be sure to measure your wrist and choose the size that fits best. If you’d like to shorten the band, here are instructions for link removal (.pdf).
Price: $50 for brushed, $60 for silver and $80 for black
Buy from: Cult of Mac Watch Store
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